By manipulating Instagram’s well-known grid interface, we gave users a memorable, new way to experience comics. We created a story that could be read in one long, horizontal scroll. For the best experience, please visit @hondacomics on Instagram using your mobile phone.
We also turned the story into a six-episode animated series for social media.
Its simple, propulsive storyline made it easy to follow, even when split into bite-size chunks.