For the launch of the 2023 CR-V and CR-V Hybrid, Honda wanted to try something new. Our previous rugged vehicle spots had incorporated elements like grinding tires, rapid editing, and slow-motion mud. In “Dream Onward,” we lean on loftier messaging, while the camera rotates around the CR-V, giving the impression of a single take.

There’s nothing subtle about the bold, redesigned 2019 Honda Civic Hatch. We decided to showcase its fearless nature in the pages of an action-packed comic book. We told our story in three forms: as a long-form video, an Instagram comic book and an animated series on social.

In Honda’s “Determination” campaign, a starry, blue nebula represents the place where ideas are born. This launch spot for the Pilot TrailSport uses the nebula effect to reveal a world of challenges hidden inside the vehicle’s engine. Blue stardust sweeps audiences from one proving ground to the next, showing off how powerful the new Pilot really is.

These award-winning print ads appear in magazines for auto enthusiasts. I’ve written three in the series, always with this audience in mind.

The 360-degree launch campaign for the Honda Passport was a great opportunity for me to write contextual headlines. Here are some of my favorites.

The Texas energy market can be complicated… which is why TXU Energy sought to highlight the ways they make it easy. This spokesman-driven TV ad was the pilot spot for the larger “Easy to Choose, Easy to Use” campaign.

The great outdoors is such an essential part of the American tradition, you hardly need to sell its appeal. But what if you did? This comedic radio campaign for Honda Passport treats nature itself as the product.

I spent two years working on Honda’s rugged-vehicle campaign. The public has long associated the brand with comfort and reliability, but Honda vehicles are capable of conquering tough terrain, too. The “Rise to the Challenge” campaign needed a consistent voice and tone that captured the more adventurous side of Honda.

To accomplish that, I worked on three rounds of broadcast spots, social videos, and digital executions, all produced during the COVID era. It was an exciting, long-running exercise in producing compelling advertising that resonated with a specific audience.

When Honda released the new Ridgeline, the truck felt like an outsider. Yes, it was tough and rugged. But the engineers emphasized creative ingenuity, too. By focusing on clever, high-tech features, they built a different type of hauler. Or, as our social campaign put it, a whole new species.

To express the truck’s rugged side, we adopted the style of a nature documentary. We highlighted its technology in a series of short social videos, as well as a long-form video for the website. The campaign communicated that the Ridgeline didn’t fit the typical mold. It also educated people about what was inside.

Every year, RPA holds a fundraiser for United Way. We designed a fun, interactive way to encourage donations with the help of an imaginary little girl named Ellie.

I co-wrote Adopting Terror, which aired on Netflix and Lifetime, with director Micho Rutare. It stars Sean Astin and Samaire Armstrong as a yuppie couple being menaced by a criminal next door.